Connect Meta

Connecting Meta gives Ads Master read access to your Facebook, Instagram, and WhatsApp ad account — structure, campaigns, and performance. It’s the same paused-first model as every other platform: nothing gets turned on without you.

What access currently covers

Ads Master’s Meta app is live with ads_read access, which means reading your existing ad account fully works today. Broader ads_management access — needed for Ads Master to create paused campaigns directly inside Meta the same way it can for Google Ads — is currently in Meta’s App Review process. Until that review completes, campaign-build features for Meta reflect that: what’s available is account reading and reporting, not paused campaign creation inside the platform. Creative briefs and bilingual ad copy for Meta campaigns are unaffected — those are written for you regardless of the review status, ready for your team to act on.

Steps

From your dashboard, open Connections and select Meta.
You’ll be sent to Meta’s own login and permissions flow. Sign in with a Facebook account that has access to the ad account and Business Manager you want to connect.
Review the permissions requested, then approve.
You’ll be returned to your dashboard with the account marked as connected, and Ads Master begins reading your account structure.

What this unlocks

Meta connection is part of the free allowance — connecting itself isn’t metered. Once connected, Meta account data feeds into your health score and reporting alongside Google Ads, GA4, and Search Console.

Disconnecting

Disconnect Meta at any time from Connections. This revokes access on Meta’s side as well as inside Ads Master.

Security notes

The same protections apply here as everywhere else: tokens encrypted at rest, 7-day sessions, CSRF protection on every state-changing request, and per-business isolation so one connected account can’t see another business’s data. Details on Trust.

Next step

Read what tracking actually proves to understand why account connection alone doesn’t unlock performance numbers — verified tracking does.