Read Your Health Score

Your health score is a single, honest read of how much of your setup is actually verified — not a vanity number, and not an estimate. It’s free, part of the dashboard, and it’s the fastest way to see what’s still missing before you trust any performance figure.

What it checks

• Tracking — is your pixel present and firing, is GA4 connected and receiving data, are your conversion actions confirmed?
• Website — is your site registered and verified through Search Console, so SEO insights can actually be read?
• Platform connections — which ad accounts (Google Ads, Meta, Snapchat) are connected, and is access current?
• Business Profile — is your Google Business Profile connected and audited?

Each area shows a clear status rather than a blended overall percentage that hides which specific thing is broken.

Why a warning instead of a number

If tracking isn’t verified, cost-per-result and ROAS don’t show an estimated figure — they show a warning. This is deliberate: a confident-looking number built on unverified tracking is more dangerous than an honest gap, because it invites a decision made on bad information. The warning tells you exactly what to fix, not just that something’s wrong.

How to move from warning to verified

1. Check which specific area is flagged — tracking, website, platform, or Business Profile.
2. Follow the fix path Ads Master shows for that item (for tracking, this usually means finishing GA4 and conversions setup; for website, it means Search Console verification).
3. Re-check the health score after fixing — it updates as soon as the underlying connection or verification is confirmed, not on a delay.

What a fully verified score means

Once every area is verified, your dashboard’s performance numbers — cost-per-result, ROAS, SEO insights — reflect real, confirmed data. It doesn’t mean your ads are performing well. It means the numbers you’re looking at are honest, which is the precondition for making a good decision either way.

Next step

If tracking is still flagged, start with connecting Google Ads or Meta — the health score updates live as each piece connects.